Remember my post on How We Market Ourselves in Times of Crisis? You’re about to get an up front and personal look at one Jewish organization’s back pedaling after a major political gaffe.
On Friday, the Jewish Telegraph Agency (JTA) sent out an e-mail to its constituents asking for $50 donations to support its service. No problem, right? We all get plenty of those these days. But this one was different. In an apparent need to separate themselves from others sources of news delivery, JTA President Elisa Spungen Bildner wrote:
“JTA tells the story, so that our community stays informed. At this moment, JTA’s ability to tell these stories is threatened by the realities of the economic downturn. And, in the chaos of the information age in which we live, it is even harder to find the trusted voices on which we rely for independence and accuracy.
Without a strong JTA, the storytelling will be left to bloggers, twitterers, and non-professionals. Is this the best way for our future Jewish stories to be told and recorded?“
The emphasis is their own.
The Lion, the Scarecrow, and the Tin Man– Or, Bloggers, Twitterers, and Non-Professionals
Come again? Bloggers, Twitterers, and non-professionals? First of all, to equate Twitterers and bloggers is an insult. Without belaboring what should be an obvious point, users of Twitter communicate in 140 character missives, while blogs are intended to be well-researched, interesting conduits for conveying information and opinions. This is especially true in the Israeli and Jewish blogospheres, where the quality is particularly high.
And non-professionals? If we are defining a professional as someone who works for money, then yes, the JBlogosphere is filled with non-professionals, but this doesn’t make them any less committed. I see plenty of my blogging colleagues churning out up-to-the-minute content of the highest caliber on a daily basis.
—– Read More About Jews, Blogging, and the JTA’s Social Media Connections —–
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