Testing Google’s Philanthropy Search Engine
As an experiment, I type “Jewish” into the philanthropy search engine for the following top five hits:
- Jewish Funders Network
- “Largest U.S. Jewish Federation Lays of 52 People” from The Chronicle of Philanthropy’s website: Philanthropy.com (that’s the UJA-Federation of New York, by the way)
- “Jewish Youth Philanthropy: An Interpretive History of Our First Decade” from the Jim Joseph Foundation (PDF)
- A link from the American Jewish Press Association on “How Jewish Foundation are Changing Our World” (also from the Jim Joseph Foundation, PDF, 2007)
- “Jewish Charities Face Fundraising Challenges” from Philanthropy.com (2008)
Not a bad haul, although in the future, I’d like to see a Jewish philanthropy blog getting big hits on the first page. The first blog hit is Philanthropy 2173 at #7. The JTA’s Fundermentalist, authored by Jacob Berkman, comes in as the first Jewish blog reference at a respectable #8, having been scooped by The Chronicle of Philanthropy for last weeks’ coverage of the 2009 Jewish Funder’s Network conference. This, however, does not meet my criterion for an independent blog hit, “independent” meaning a blog not connected to a foundation, and “hit,” meaning a link to the blog itself. So I keep scrolling.
—– What a Cliff Hanger. Read on to Find Out If a Jewish Blog Makes Google Philanthropy’s Top Hit List —–
I find myself mentioned on page 6 at #54. One of my very first posts was picked up by the Chronicle of Philanthropy, giving me a nice boost at the beginning of my blogging career. The article in question is titled, “The Nonprofit Employees Top 5 List of Must Haves in the Workplace.” It’s still one of my favorites.
I go all the way through to the last entry at 13 pages and 121 hits. The Jewish blogs that I expect to see are not there. Is is because we aren’t getting the hits overall to our websites to warrant high Google marks or are we not using search engine optimization to the fullest?
Continuing my experiment, I type in “Jewish philanthropy blogs,” which I figure is a no-brainer. “Philanthropy” appears in my name, as well as eJewishPhilanthropy’s, and is in the URL of the Fundermentalist. Curiously, 8 pages and 72 hits later, I come up empty.
Do We Get Repeat Results on Google.com?
I move on to Google.com to see if my results from Google Philanthropy and regular Google align. Typing in “Jewish Philanthropy,” gets me the top five hits:
- The New Jew: Blogging Jewish Philanthropy (hurray!)
- Jewish Philanthropy: The Concept of Tzedakah from LearningToGive.org
- Combined Jewish Philanthropies of Greater Boston
- Generous Giving and Jewish Philanthropy, again from LearningToGive (the next distinct link is from the Jewish Virtual Library, an article on the “History of Jewish Giving in America.” I’ve read it before, it’s very interesting.)
From this exercise, I see that in terms of search engine optimization, the gauntlet has been laid. If Jewish philanthropy blogs do not come up under a simple eponymous search, we must be doing something wrong. I pledge to myself to review my findings of top Jewish philanthropy hits and determine what can be done to move The New Jew: Blogging Jewish Philanthropy higher in the rankings to get the attention of those who seek its resources.
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