The New Jew: Microblog– An Experiment in Social Media

June 17, 2010

Reflections via Luis Argerich on Flickr

In December 2009 I took fingers to keyboard and wrote with a heavy heart that I was signing off from The New Jew. Thing is, it was harder to leave it than I anticipated.

Let’s ignore the fact that my page views and subscription numbers are higher than ever (proof that it’s not always the front post that matters), the deep devotion that lead to the founding, development, and ongoing creation of The New Jew are still very much with me.

While I recognize the fact that I in no way have sufficient time to dedicate to full-time blogging as I once did (and what a true joy it was), I am embarking on an experiment in microblogging with Facebook as my platform. Join me at The New Jew: Microblog— an experiment in social media (http://tinyurl.com/TheNewJew).

New Beginnings

What does this mean? Well, let me back up and tell you how I came to this idea. In the fall of 2009, I began work at Ben-Gurion University of the Negev’s Department of Donor Affairs (you won’t hear me talking about this frequently as I think work issues deserve to stay internal, but in this case it provides a general context for discussion).

Coming from a blogging background and understanding the importance of a good social media presence, I encouraged the university to create a Facebook fan page and Twitter account (which I co-administer and run, respectively). Working with Facebook fan pages helped me understand how versatile they can be– and how easy they are to use as a social media platform, especially in relative terms.

During this time, I’ve been investigating how organizations, and bloggers in particular, were using Facebook fan pages to reach their audiences or provide a different channel of communication to their readers. My overwhelming conclusion is that they are not. The two seem to be binary: there’s either a blog or a fan page, but not both.

— Read more about the experiment and what you can expect —

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Saying Goodbye to The New Jew

December 13, 2009

Dear Friends,

It has been a long time coming, but today, with a heavy heart, I am closing The New Jew for good. Creating and sweating over The New Jew was an amazing, passionate, edifying experience– one that I definitively no longer have the resources to pursue. The blog, which continues to receive many thousands of hits a week despite very little posting, will remain open as a resource to all for the time being.

Thank you so much for your loyal support and participation over these past two years. Wishing you all Hag Hanukah Sameach,

~ Maya


The Importance of Pillar Content: The New Jew’s Return

December 8, 2008
Baby Toes

The New Jew: Blogging Jewish Philanthropy has been absent from the blogosphere for what amounts to a generation. In our organic, fast-paced world of blogging, you’re either aggressively active and publishing pillar content or you are considered dormant. Nevertheless, I’m hoping to slide back into The New Jew and hope you will support me in doing so.

(On a personal note, I’ll share with you that the reason for an my absence was due to pregnancy and the resulting bundle of joy, evident above.)

The Importance of Pillar Content–

In blogging terms, the most vital lesson of my absence has been to re-emphasize the importance of pillar content. My last post of substance was on February 28, 2008 (I can’t believe that it has been so long), yet my blog is more popular than ever. How can this be?

The secret is the strength of my pillar content.

Despite the duration, my blog has thrived and its readership has continued to grow and expand into previously unexplored channels. Through this website, I regularly receive e-mails from people wanting me to write about their ideas and programs, as well as network, and I even receive a regular flow of inquiries through my Hire Me page.

Pillars

What Is Pillar Content?–

I attribute all of this activity to an ability to convey key ideas. Pillar content tells your readers what you are all about. It touches on the themes that make your blog unique and in essence, gives your blog a reason for existing.

Photo by WmJas (Flickr: Creative Commons License)

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