In December 2009 I took fingers to keyboard and wrote with a heavy heart that I was signing off from The New Jew. Thing is, it was harder to leave it than I anticipated.
Let’s ignore the fact that my page views and subscription numbers are higher than ever (proof that it’s not always the front post that matters), the deep devotion that lead to the founding, development, and ongoing creation of The New Jew are still very much with me.
While I recognize the fact that I in no way have sufficient time to dedicate to full-time blogging as I once did (and what a true joy it was), I am embarking on an experiment in microblogging with Facebook as my platform. Join me at The New Jew: Microblog— an experiment in social media (http://tinyurl.com/TheNewJew).
What does this mean? Well, let me back up and tell you how I came to this idea. In the fall of 2009, I began work at Ben-Gurion University of the Negev’s Department of Donor Affairs (you won’t hear me talking about this frequently as I think work issues deserve to stay internal, but in this case it provides a general context for discussion).
Coming from a blogging background and understanding the importance of a good social media presence, I encouraged the university to create a Facebook fan page and Twitter account (which I co-administer and run, respectively). Working with Facebook fan pages helped me understand how versatile they can be– and how easy they are to use as a social media platform, especially in relative terms.
During this time, I’ve been investigating how organizations, and bloggers in particular, were using Facebook fan pages to reach their audiences or provide a different channel of communication to their readers. My overwhelming conclusion is that they are not. The two seem to be binary: there’s either a blog or a fan page, but not both.
— Read more about the experiment and what you can expect —