What makes you stand up and take notice- or sit down and listen for three minutes? Here are five powerful fundraising videos that are best practices models.
You may be asking how I can call these “fundraising videos” if not a single one asks for money? My answer is that each one is a powerful motivator that brings you to a new place in your thinking about the issue, the organization, and the mission after watching. Friend-raising comes first; fundraising follows.
Other than this introduction and the source information, this is a textless entry. I encourage you to share your own favorites in the comments section or by posting at The New Jew: Microblog on Facebook. I look forward to adding a best practice sections to both this site and the microblog shortly.
Note of Exclusion: Unpacking the White Knapsack
I chose not to include videos which feature:
- A white spokesperson for a cause in the developing world
- Focus on poverty and not people
For me these three items detract from the issue at hand. The point isn’t to relate to a person you’re familiar with (pretty woman, middle class white man), but to go beyond and connect with the real people whom the issues affect. I’ve chosen here films that support sustainable community growth and empowerment- and lay the gauntlet forth in doing so. Many a strong contender was excluded for an overemphasis on a Western or white perspective.
* For more information read Peggy McIntosh’s “White Privilege: Unpacking the Invisible Knapsack” (PDF, 4 pages).
The International Federation of Red Cross and Red Crescent Societies present “The Shelter Effect” (3:57, 2,850 hits)
The Girl Effect presents “The Girl Effect” (2:23, 676,500 hits)
Companion video: “The Clock is Ticking” (3:05, 209,500 hits)
— Click Through to See Most Best Practice Videos —